What factors matter most when selling a property? Buyer vs Seller

When it comes to buying and selling a property, sellers are also often buyers and vice-versa. So you would be forgiven for thinking the factors each place the most importance on when buying and selling a property, would be the same.

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Mashroom surveyed over 1,000 UK homeowners on both sides of the fence, to ascertain which factors are most appealing when it comes to a property’s potential.

The results showed a disparity between those putting their house on sale and those looking to buy, as sellers placed a greater importance on internal factors, whereas buyers found external factors and functionality of greater importance.

A huge 82% of sellers believed that a clean and tidy house was the most appealing factor to potential buyers, whilst 65% of those actually looking to buy thought the local neighbourhood far outweighed anything else, with a further 51% worried about local crime figures.

Both parties agreed on the importance of the garden, with it ranking as one of the most important factor. 61% of those looking to buy a house felt a well presented outdoor space was an appealing factor, with 72% of sellers believing a clean and tidy garden was also a must.

Amongst the other important factors for prospective buyers were the long term potential of a property (40%), if the property can have super-fast broadband (25%) and the strength of the mobile phone signal (20%). Whilst those selling thought the quality of the photographs (68%), homely smells such as coffee or fresh bread (48%), being available to answer any of the buyers questions (47%) and having each room painted in a neutral colour (33%) would appeal most.


DIY & Décor

One of the most simple, cost effective methods of bumping up your asking price is through small details like a lick of paint. Neutral décor is always more likely to appeal to buyers and a fresh coat of paint can cost around £100 a room for a decorator, or a lot cheaper if you do it yourself. It can really make a difference when showcasing your property to potential buyers and more than pay for itself in the long run. Completing those odd jobs around the house can also help, something minor to you like a broken towel rail, can come across as shabby to a buyer.

The Garden 

As this research shows a garden can swing a deal on both sides of the selling process. As you would with the house, de-clutter, mow the lawn and make the most of what you have. Your garden may only be small but maximising it with some intuitive design features can create a more appealing space.

Use mirrors to create the illusion of more space, a quirky feature like a fire pit can transform a piece of turf into a relaxing space and don’t forget to highlight the pros – it may be small but the upkeep is very manageable and mowing the lawn is a five minute job.

Property Potential

Remember the long term potential of your property is as appealing as its current condition. Is there room to extend upwards or outwards? Is it difficult to obtain planning permission? Is there a lease on the property? Are there any transport links being developed nearby in the coming years? Is the boiler on its last legs or has it just been replaced? Does it need to be insulated or has it already been upgraded?

All of this info can put you in a stronger position when showcasing your property.

Broadband and Phone Signal 

In this day and age the technical capability of your property can be a huge decider. People need to be connected, whether it be through phone or internet and being able to do so brings piece of mind amongst other things. If you live in an area that is particularly poor for signal, it’s worth knowing if one provider offers a stronger signal than another. Are you able to install additional phone lines? Does the internet require a booster in order to get a good signal? Perhaps most importantly, do some shopping around. There’s a wealth of websites that can help you compare services in your area and being armed with these for potential buyers is going to help you sell your property.

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Mashroom is an appointed representative of Adelphi Insurance Brokers Ltd. Adelphi Insurance Brokers Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Their Financial Services Register number is 594620, with permitted business activities being introducing, advising, arranging, dealing as agent, assisting in the administration and performance of general insurance contracts and credit broking in relation to insurance instalment facilities. You may check this on the Financial Services Register by visiting the FCA’s website, register.fca.org.uk or by contacting the FCA on 0800 111 6768