Property Photography

The advantages of property photography start with being able to get some great tenants in, but extend far beyond that.

£108

Why property photography matters

The fact of the matter is that most potential tenants won’t look any further if the photographs aren’t up to scratch – especially as 92% of buyers now use the internet to find a new place to live.

What is professional property photography and floorplan?

Professional property photography levels up your standard photos by bringing in an experienced photographer to capture each room, including the garden. The photos will then be used on the property listing to garner interest in your property from potential tenants.

A floorplan will give the potential tenant a bird’s eye view of your property layout and the room sizes, so they can contextualise the pictures in the broader layout of the property.

Hiring a professional differs from DIY in a number of ways:

The photos will show your property to its best, using top-of-the-range equipment
Advice during the shoot on how to maximise the room to best entice potential tenants
Post-production will adjust for poor lighting, in order to give the best and most accurate images of your property.

You are welcome to try it on your phone or with your own camera, but we find this is a job best left to the professionals. A good camera does not make a good photographer, and quality photos are a crucial part of selling your property, or even for just getting viewers through the door.

The property listing is the first time a potential tenant will see your property. Make sure you ‘wow’ them with great pictures on your online listing.

What is professional property photography and floorplan?

How often should I update my property photography and floor plans?

Thankfully, you will probably only need to hire a professional photographer once – the images will last for a long time. There is unlikely to be any reason to keep updating your photography unless you do renovations that make your current set of photos redundant. Even then, there will have to be extensive renovations.

If you just change your tabletops, or add a few more pot plants to the garden, then it’s no big deal and you can keep your photos as they are.

The same applies to your floor plan. In fact, you may never need to re-do your floor plan unless you knock down a wall or add a room, such as a conservatory, extension or loft conversion.

The question you need to ask yourself is if the photos still accurately reflect your property. If they do not, then it may put off a potential tenant when the viewing does not match their expectations. If the photos still match the property, then it is not a problem.

How often should I update my property photography and floor plans?

The advantages of professional property photography

Any investment you make in property photography will reap far-reaching benefits that include professionalism, ease of rental or sale, and (importantly) time and money.

Reputation matters

If you’re responsible for more than one property, great photos make you look more professional, conscientious and trustworthy.

Time and money

Decent photography is time-consuming. By hiring a professional, you essentially give yourself more time to focus on your business.

Sell, sell, sell

Or rent, rent, rent – for that matter. Whether you’re looking for new tenants or want to sell your property on, professional photography gives you a huge advantage.

Want new tenants? Better snap to it.

If you want to rent your property, photography is essential – hastily-taken shots on your smartphone just won’t cut it. To make sure the job’s done properly, get in touch with us today and we’ll make sure your property is Insta-ready in no time.

Property Photography

Property photos & floorplan taken by a Mashroom approved professional photographer.

Excellent service. Respectful & attentive, we are very satisfied! Very valuable advice were given. Thanks!

Allen Panter

Who pays for property photography and floor plans?

As the landlord, you are responsible for hiring the photographer and paying for them (£108 from Mashroom). It can seem like yet another cost to getting your home on the market, and you are within your rights to be frugal with each and every penny.

But think of it less as an expense and more as an investment. For just £108, high quality photos could have a knock-on effect that enables you to rent your property more easily and for more money. If you have several interested viewers, you won’t have to settle for the lowest price.

What’s more, it can help to rent your house quickly. Professional photographs will catch potential tenants’ eyes and fill your house with viewers. After-all, you can’t rent your property if no one’s looking at it.

Once you consider the ramifications of botching your own photography, the cost does not seem so high.

Who pays for property photography and floor plans?

How do I book professional property photography?

Booking a professional photographer is a simple process on the Mashroom website:

Click buy now

Click on ‘Buy now for £108’.

Additional details

You then enter the postcode of the property you require the services for. Once your postcode is entered, you can choose the correct address from the dropdown.

Wait for confirmation

All that’s left is to pay. You will then receive a call to confirm the appointment. This is a chance to ask any questions you might have.

The whole process takes just a few minutes and you’ll have your professional photographer booked in to come and make your property listing as appealing as possible.

How does professional photography work?

What happens on the day of my professional photography?

The whole process doesn’t take long. Our photographers are experienced and know how to get the best shots and take up the least amount of your time possible. Depending on the size of the property, it could take anything from a couple of hours to a full day.

You can speed up the process by preparing properly for their arrival:

Clean up so the place is sparkling
Open up the curtains to let as much natural light in as possible
Hoover to liven up carpets
Clear the clutter, this will make rooms look more spacious!

If you have a tenant in situ, this preparation is something you’ll need to organise with them. Tread carefully as no one wants to hear that the home they’ve created isn’t photogenic enough!

Should I move out any furniture?

This depends on the property. But generally, we advise keeping your furniture in place (so long as it is in good condition). You want to allow the potential tenant to picture living in the property. Make the house a home.

If there are sofas and homely pictures hanging on the wall, it becomes easier for them to imagine themselves living in the same space. They will probably have their own ideas of how to decorate it, but nonetheless, it is less of a leap than trying to conjure up their own ideas from scratch.

After you book your professional property photography, we’ll give you a call to confirm the appointment. Feel free to ask any questions at this point to ensure the process is as smooth as possible and the photos are excellent.

All of our professional photographers are very experienced and will be happy to answer any questions on the day to make you feel at ease, and to get photos you can be proud of.

If you’ve soaked this all up like a sponge and need more tips on renting your property, check out our handy guide here, which is designed to make the whole thing easy-peasy.

Why is good property photography important?

Life is all about first impressions and quality photos will capture the attention of potential tenants and set the tone for your interaction with them.

Selling a property can be a frustrating experience. It’s your property, so you can see all the benefits and joys of it. Perhaps it is a quiet street, close to shops, easy access to transport, a great garden that catches the sun. So why is no one coming to see it? You need to sell it, and to sell it, you need viewings!

Good photography can be the difference between renting your house, or having it sit on the market for ages, with barely a viewing to be had.

First impressions count

Potential tenants do not have time to click on every property and consider its pros and cons in depth. A huge driver of traffic to your property posting is the photos. people won’t click on poor photographs, they will click on ones with bright professional photos. Make sure the one they click on is yours!

Tell it like it is

So you’ve got a viewing booked and the potential tenants come in and their faces drop. What went wrong? Even if your property is fantastic, if it is different to what the potential tenants expected, it can be hard to win them round again. Good photographs can show off your property without falsely raising expectations, which is more likely to elicit an offer

Trust

If the photos do not accurately display the property, it plants a seed of doubt. The potential tenant might wonder what else you are misleading them on. The photos might seem trivial, but they set the precedent for how the potential tenants view you as a landlord when deciding on making an offer

A two-pronged approach

Good floor plans and good photography need each other to deliver their full effect. A floor plan can seem bland without a photo. Knowing there is a garden is one thing, seeing it bathed in sunlight and understanding its place in relation to the neighbours could be the difference between a potential tenant calling or not calling to organise a viewing

Spark imagination

Good photography will help potential tenants picture themselves living in your property. This is an important step in them making an offer. If they cannot imagine themselves living there, they will not offer

Find your people

Good photography is going to make sure you get the right tenants in. The better your photography, the more people will be interested in your property and the greater selection of people you’ll have to choose from.

Why is a good floorplan important?

Floor plans are crucial when a potential tenant is deciding to book a viewing. Many potential tenants have prerequisites when looking for a property – such as a bedroom layout that is sufficiently far from the communal spaces to keep disturbances to a minimum.

A floor plan will help them see if your property matches those plans for homemaking. For example, you might have your property listed as a three-bedroom apartment, but the potential tenant might want to know if the third bedroom is a sufficient size for them to turn into their office.

Without a floor plan to consider their options, they are likely to just move on to the next listing.

Or maybe they will book a viewing and immediately decide that one aspect of the house will not meet their needs. Even great photos can be misleading if there is no floor plan to work alongside.

A floor plan will also help potential tenants move in, in their minds. With a floor plan they will be able to picture the property and imagine themselves living there. Perhaps their kids are running out of the kitchen into the garden, as they cook. Or maybe, they can see themselves and their friends playing video games in the open plan living room while one of them cooks and chats to them. Maybe there’s a baby on the way, and they can visualise having a dinner party safe in the knowledge that the baby’s room is far enough away from the kitchen that the little one can sleep.

Once they begin to picture their future life in the house, it becomes a home. Then, they are far more likely to view and offer. Without a floor plan to help facilitate the mental imagery, your property might just be passed over like loads of other listings. A room is more than just a space and a floor plan can turn casual browsers into potential tenants.

Do I need property photography and floorplans?

A professional photographer is not for everyone. There are pros and cons to consider before your purchase, even from a respected brand like Mashroom.

Quality photos

You are guaranteed quality photos that will show your property in the best light and are more likely to catch the eye of a scrolling tenant. Photos are one of, if not the, most important part of your listing to grab a potential tenant’s attention and have them book a viewing

Money

Hiring a professional photographer is more expensive than doing it yourself (£108 from Mashroom). With your iPhone or personal camera, you can take your own photos and save yourself a bit of cash in the short-term

Arrangement advice

Professional photographers know about more than just pointing and clicking a camera. They understand photo composition, so with their help, you will be able to set up the space to entice potential tenants

Time

You will need to find a time when you and the professional photographer are free. The photographer will take their time composing the photos and also touching them up in post-production to deliver the best quality images. It could be quicker to do it yourself

Accurate floor plans

Simple and clear floor plans are surprisingly hard to produce. You need accurate information and the correct computer software. Floor plans are a vital part of your property listing and the professionals will produce exactly what you need

Energy

To make the time and money worth it, you will have to take time to clean and tidy your property. A professional photographer can only do so much if there are dirty pants hanging from the ceiling and mud tracks all the way from the garden to the bedroom. If you are going to do minimal room preparation for the photographer, you might as well do the whole thing yourself

Attention to detail

Professional photographers are likely to pick up on small things you may miss. They can emphasise or avoid aspects to get the best photos

Post-production

The photographer’s job isn’t done when the photos are done. The photo expert will then use the latest technology to improve the quality of the image to increase the chance of viewings. So you needn’t worry if the light wasn’t great on the shoot day!

Accurate photos

Misleading photos, that make your property look much bigger, might attract more viewings but less offers. Photos that make your property look smaller than it is, will put potential tenants off from even considering a viewing. A professional will create accurate and compelling photos

Want new tenants? Better snap to it.

If you want to rent your property, professional photography is essential – hastily-taken shots on your smartphone just won’t cut it. To make sure the job’s done properly, get in touch with us today and we’ll make sure your property is Insta-ready in no time.

Property Photography

Property photos & floorplan taken by a Mashroom approved professional photographer.