The advantages of property photography start with being able to get some great tenants in, but extend far beyond that.
Why property photography matters
The fact of the matter is that most potential tenants won’t look any further if the photographs aren’t up to scratch – especially as 92% of buyers now use the internet to find a new place to live.
What is professional property photography and floorplan?
Professional property photography levels up your standard photos by bringing in an experienced photographer to capture each room, including the garden. The photos will then be used on the property listing to garner interest in your property from potential tenants.
A floorplan will give the potential tenant a bird’s eye view of your property layout and the room sizes, so they can contextualise the pictures in the broader layout of the property.
How often should I update my property photography and floor plans?
Thankfully, you will probably only need to hire a professional photographer once – the images will last for a long time. There is unlikely to be any reason to keep updating your photography unless you do renovations that make your current set of photos redundant. Even then, there will have to be extensive renovations.
If you just change your tabletops, or add a few more pot plants to the garden, then it’s no big deal and you can keep your photos as they are.
The advantages of professional property photography
Any investment you make in property photography will reap far-reaching benefits that include professionalism, ease of rental or sale, and (importantly) time and money.
If you’re responsible for more than one property, great photos make you look more professional, conscientious and trustworthy.
Time and money
Decent photography is time-consuming. By hiring a professional, you essentially give yourself more time to focus on your business.
Sell, sell, sell
Or rent, rent, rent – for that matter. Whether you’re looking for new tenants or want to sell your property on, professional photography gives you a huge advantage.
Want new tenants? Better snap to it.
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Who pays for property photography and floor plans?
As the landlord, you are responsible for hiring the photographer and paying for them (£99 from Mashroom). It can seem like yet another cost to getting your home on the market, and you are within your rights to be frugal with each and every penny.
But think of it less as an expense and more as an investment. For just £99, high quality photos could have a knock-on effect that enables you to rent your property more easily and for more money. If you have several interested viewers, you won’t have to settle for the lowest price.
How do I book professional property photography?
Booking a professional photographer is a simple process on the Mashroom website:
Click buy now
Click on ‘Buy now for £99’.
You then enter the postcode of the property you require the services for. Once your postcode is entered, you can choose the correct address from the dropdown.
Wait for confirmation
All that’s left is to pay. You will then receive a call to confirm the appointment. This is a chance to ask any questions you might have.
How does professional photography work?
What happens on the day of my professional photography?
Should I move out any furniture?
Why is good property photography important?
Life is all about first impressions and quality photos will capture the attention of potential tenants and set the tone for your interaction with them.
First impressions count
Potential tenants do not have time to click on every property and consider its pros and cons in depth. A huge driver of traffic to your property posting is the photos. people won’t click on poor photographs, they will click on ones with bright professional photos. Make sure the one they click on is yours!
Tell it like it is
So you’ve got a viewing booked and the potential tenants come in and their faces drop. What went wrong? Even if your property is fantastic, if it is different to what the potential tenants expected, it can be hard to win them round again. Good photographs can show off your property without falsely raising expectations, which is more likely to elicit an offer
If the photos do not accurately display the property, it plants a seed of doubt. The potential tenant might wonder what else you are misleading them on. The photos might seem trivial, but they set the precedent for how the potential tenants view you as a landlord when deciding on making an offer
A two-pronged approach
Good floor plans and good photography need each other to deliver their full effect. A floor plan can seem bland without a photo. Knowing there is a garden is one thing, seeing it bathed in sunlight and understanding its place in relation to the neighbours could be the difference between a potential tenant calling or not calling to organise a viewing
Good photography will help potential tenants picture themselves living in your property. This is an important step in them making an offer. If they cannot imagine themselves living there, they will not offer
Find your people
Good photography is going to make sure you get the right tenants in. The better your photography, the more people will be interested in your property and the greater selection of people you’ll have to choose from.
Why is a good floorplan important?
Floor plans are crucial when a potential tenant is deciding to book a viewing. Many potential tenants have prerequisites when looking for a property – such as a bedroom layout that is sufficiently far from the communal spaces to keep disturbances to a minimum.
A floor plan will help them see if your property matches those plans for homemaking. For example, you might have your property listed as a three-bedroom apartment, but the potential tenant might want to know if the third bedroom is a sufficient size for them to turn into their office.
Do I need property photography and floorplans?
A professional photographer is not for everyone. There are pros and cons to consider before your purchase, even from a respected brand like Mashroom.
You are guaranteed quality photos that will show your property in the best light and are more likely to catch the eye of a scrolling tenant. Photos are one of, if not the, most important part of your listing to grab a potential tenant’s attention and have them book a viewing
Hiring a professional photographer is more expensive than doing it yourself (£99 from Mashroom). With your iPhone or personal camera, you can take your own photos and save yourself a bit of cash in the short-term
Professional photographers know about more than just pointing and clicking a camera. They understand photo composition, so with their help, you will be able to set up the space to entice potential tenants
You will need to find a time when you and the professional photographer are free. The photographer will take their time composing the photos and also touching them up in post-production to deliver the best quality images. It could be quicker to do it yourself
Accurate floor plans
Simple and clear floor plans are surprisingly hard to produce. You need accurate information and the correct computer software. Floor plans are a vital part of your property listing and the professionals will produce exactly what you need
To make the time and money worth it, you will have to take time to clean and tidy your property. A professional photographer can only do so much if there are dirty pants hanging from the ceiling and mud tracks all the way from the garden to the bedroom. If you are going to do minimal room preparation for the photographer, you might as well do the whole thing yourself