Is a ‘To Let’ board worth it?
Is a ‘To Let’ board worth it?
It feels like old technology, doesn’t it? A couple of bits of wood and some nails, in today’s digital age, it’s almost charmingly retro! But regardless of its vintage charm a To Let board is still one of the most powerful marketing tools when it comes to shifting a rental property, and they are most definitely worth their weight in gold? Wood? Whatever, they’re useful!
Free 30 days listings on:
- ✓ Rightmove
- ✓ Zoopla
- ✓ Mashroom
It is true that most house hunters turn straight to the internet when they are hunting for their next move, however, how many of us can admit to falling in love with a property online, and detouring on the way home from work to have a real-life peek before a viewing, or going for a weekend drive to see what it’s like ‘on a Saturday’? Without a To Let board advertising where it is, our sneaky stalking wouldn’t be anywhere near as simple.
Likewise, most of us have a preferred location in mind when we settle down to scour Rightmove or Zoopla. If that’s a road that your future tenant frequents, the board can lay the groundwork before the portals have even featured.
That said, your board is only as useful as you make it. If it is huddled around a corner, or peeking out from behind an overgrown bush, it’s not going to be doing much marketing on your behalf. Make sure it is smack bang in front of your property and shouting at the pavement, making sure all the foot passengers, drivers and even people sat on the top deck of the number 42 can see it.
There is governing legislation around To Let and For Sale boards, giving councils the power to remove any that do not comply with stringent rules. As you would expect, all Mashroom boards meet the guidelines. However, if your board doesn’t meet the following guidelines, the council have the power to swipe it:
- Only one board per property is allowed
- ‘sold’ or ‘Let’ boards aren’t allowed, unless stating ‘under contract’ or ‘let agreed’
- Boards must be removed within 14 days of completion
- Boards can’t be bigger than 0.5 square metres, or if joined together no more than 2.3 square meters total.
- They can’t be placed higher than 4.6 metres above ground level or 3.6 metres in ‘Areas of special control’
- Boards cannot be lit up
