How to Advertise as a Private Landlord
When you are letting a property in the UK as a private landlord you need to find tenants, preferably sooner rather than later. There is no better way to ensure your property gets the views and clicks it deserves than by advertising on Rightmove and Zoopla, two major portals that attract millions of tenants-to-be, every day.
However, only letting agents can advertise rental properties on these portals.That’s where Mashroom steps in. You can get your property onto these major portals with a little help from Mashroom, plus a whole lot more.
What are the benefits of advertising on Rightmove?
Simply put, Rightmove is the big-wig in the property market. It receives 125 million views a month, has 1.4 billion pages viewed and is the UK’s number one property website.
In short, it will put your property in front of a large UK audience and a broad demographic. When advertising on Rightmove you have the choice of advertising as a premium listing and/or as a featured property. Both of these features aim to attract more tenants and get more clicks on your property. A premium listing means that your property gets greater visibility from prospective tenants as the advert itself takes up more space on the website. Being a featured property means that your property will be amongst the first to show up in a search when the criteria is matched. Your advert will also have a larger photo and a teal box around it to catch tenants’ attention.
What are the benefits of advertising on Zoopla?
Zoopla is also a big deal. It attracts 55 million views a month and has a 5-star app which has been downloaded 11 million times. Not only does Zoopla give you significant exposure on your property;it also aims to meet the ever-changing face of the renting industry. Zoopla is continually developing and investing in market-leading products in order to increase engagement with your rental listing. Zoopla also advertises on TV, which gives the platform even more exposure, attracting more attention to their website and naturally, the properties they are advertising.
How does Mashroom advertise properties?
On average, it takes between five and 10 days to find a new tenant. However, it’s not a given that someone will move into your property so quickly – there are many factors to take into consideration, including economic conditions and the local rental market.
Fortunately, here at Mashroom, we keep your property listed on the major portals for one month. And while landlords and current tenants can take their own photos of the property for advertising purposes, we also provide a professional photography package with a floor plan included, just in case you don’t feel like doing it yourself.
You also have access to our property management platform, where you can communicate with tenants directly and arrange viewings that come in from portals like Rightmove and Zoopla. Oh, and there’s 24/7 access to the team, meaning that you’re never left alone to rent out your property.
Should my properties be on a property portal?
If you are a private landlord, your chances of finding a tenant will increase significantly if your property is on a portal. It’s the best way to attract prospective tenants, simply because major portals like Rightmove and Zoopla are often the focal point for those looking to rent.
If your property is not listed then you run the very real risk of losing out to millions of prospective tenants a day- and that is not something you want to miss out on!