Mashroom at MIPIM in New York
It’s not often that you get to jet set when you’re working in the UK property market. But getting a different perspective is always good, and that’s precisely what Mashroom did by attending MIPIM in New York, aka The Big Apple. ✈️?
Having attended MIPIM in London, Mashroom’s founder, Stepan, and advisor, Alex, flew to New York to find out what is happening in the PropTech space on a global scale. The event took place on 6th of November, and we have rounded up some of the most exciting aspects to come out of the show.
MIPIM for technology
There is no denying that, like many other industries, the property sector is benefiting from a digital influence. We live in a time where people expect instant answers and gratification, so it’s up to the companies of today and tomorrow to meet those demands. Digital is the way to do it.
The New York iteration of MIPIM is a spinoff from the regular show, instead focusing solely on PropTech. Billed as the premier Real Estate and Tech event, MIPIM PropTech was created to connect key decision-makers from property sectors and technology companies to help build the future of property markets.
Talk of the town
The talks were primarily focused on a set of main questions:
- Is PropTech facilitating the decision process and making it faster?
- How can real estate companies best anticipate customer expectations (be that commercial or residential real estate)?
- In which ways will PropTech encourage partnerships and bridge the gaps between different market players?
While the answers to some of these questions are still being worked out, there is no doubt about the sea change in the industry, which is now championing technology to help create a better overall customer experience.
In the lettings industry, such change is needed urgently. Online estate agents have gone some way to disrupt traditional methods that were born in the 1980s. However, there is a general feeling that more can be done to improve the renting process and make it more efficient for all of those involved.
Main event highlights
A startup competition was one of the main highlights from the show. Competing companies were given a chance to present their concepts and how they have progressed to a jury panel. There was also sustainable cities and property technology panel in place.
They aimed to highlight the significance of peer-to-peer platforms for sustainability in metropolitan areas — a topic that certainly applies to major UK cities such as London, Manchester, Sheffield, and Birmingham.
Another key takeaway was the amount of capital raised and allocated to the property technology segment increased significantly from 40-million dollars to 50-billion dollars in the past few years.
As for the rest of the talks, highlights included seminars from founders of well-known companies such as Measurabl, Hello Alfred, Knotel and VTS, who all talked about scaling their business and raising funds.
All in all, it was a positive experience attending MIPIM New York. There were over 1,000 delegates, many exhibitions, pop-up talks, great food and smart people on hand to give their insight — and it was all driven by technology helping to make the real estate space a better one. It is also interesting to see the dynamic change and how PropTech MIPIM shows are starting to outnumber the more traditional MIPIM ones.
The overall atmosphere was excellent, and it certainly aligns with Mashroom’s core values in creating a better way to let and rent property. ?
Be part of the change and register to join our lettings community. We’ll be in touch as soon as we launch in the New Year.